Shining direction in aviation and tourism business after the end of COVID 19

The situation of the coronavirus outbreak affects the world. Especially in the airline and tourism business Has been hit very hard Some of them have to declare bankruptcy or liquidate the business. In Thailand, you can see that airlines Need to reduce costs and take emergency measures in order to survive. The tourism business is the same. Marketing must be done to stimulate tourism for people to return. Let’s see that What will the airline and tourism business direction be after the end of COVID 19?

Various airlines Use the following measures to prevent and control disease in travel.


– Limit the number of seats to serve. Distribute tickets by providing at least 1 seat spaced between each passenger.
– Body temperature measurement using infrared thermometer. If the temperature is higher than 37.3 degrees Celsius, respiratory symptoms. If found to be at risk. Do not issue a boarding pass to that passenger.
– There is a measure to keep the distance of the passenger during the trip.
– Wear a mask. All the time from boarding until leaving the plane Without it and unable to provide Then proceed to the boarding passengers
– if the flight takes 90 minutes to two back row seats on either side of the aircraft. For isolating sick passengers or suspected of being ill to observe symptoms.

Airlines adjust strategy Attract passengers

After passing through COVID-19, various airlines must adjust strategies to attract passengers to return to the service as before Spacing. It may be another selling point that increases the confidence in the security of the user even more. Or may have a health check before every flight In the future.

Fewer passengers traveling for business

The Covid-19 crisis has reduced passenger numbers. Both from a group of tourists who have decreased And those traveling on business, such as to work, to meetings, or to negotiate business abroad. Companies have learned that they can negotiate business, hold meetings, or do some work online. There is no need for employees to travel abroad after COVID19, they will adjust their work methods or negotiate business online to save money. Causing many passengers to disappear.

Travel may not be the same again.

After the COVID-19 outbreak has passed, tourism activities will gradually return, but still cannot be reversed. Factors such as tourists are concerned because there is no vaccine against COVID-19 and the impact of people’s confidence in employment and weak purchasing power. After most of the economic activity is disrupted, however, it is expected that in the second half of 2020, operators will continue to market to stimulate tourism. It may be the attraction for more people to come and travel.

Thailand is the number 1 tourist destination that Chinese people want to visit the most.

The China Thailand Travel Sentiment Survey 2020 was conducted in mid-April 2020 by C9 Hotelworks and Delivering Asia Communications. It was found that 71% of Chinese consumers want to visit Thailand, which is the ranking. The Chinese people want to travel after the end of COVID 19 and the survey found that 53% of the respondents.Who are Chinese in the top cities. Want to travel abroad this year. The months they are aiming for the most are August, October and December.

Cleanliness – Safety ”is the key to tourism.

The pattern of the tourism industry that will change Not the same Cleanliness and safety It will get even more importance from tourists and entrepreneurs. And it will become a very basic requirement. In the future we may see restrictions on the number of people access to tourist attractions. the introduction of new regulations to visit various places. To reduce the concerns of travelers who are susceptible to the outbreak of the virus Causing operators to adjust Create confidence and impression on tourists.

Travel confidently and safely with the Covid Ready Financing Insurance.

Great health insurance that provides coverage for health, critical illnesses, including COVID-19 up to 10 million baht per year. No worries at this time with extra coverage. Check for COVID-19 and take care immediately with special compensation up to 20,000 baht. If sick with other serious disease Including COVID-19 Ready to take care of up to 10 million baht for a room charge of up to 9,000 baht per day. There is also unlimited outpatient treatment privileges up to 50,000 baht per year and worry-free about the people behind. With coverage In the event of death from COVID 19, add an extra 100,000 baht to travel confidently and safely with Covid Ready health insurance. 

Airline business is more sick than … Cope with ‘COVID’

The COVID-19 crisis That affect the whole world Today, the violence appears to be less than the world aviation situation. Many people think that it may be until 2023 or beyond. The demand for aviation will return.  It estimated that only 30 airlines in over 700 airlines around the world can survive.

Image of congestion at Don Mueang and Suvarnabhumi airports Both the passenger compartment and the runway will not be seen for a long time. Because of the rampage of COVID-19.

Anyone who expects everything in aviation to return as it was before COVID-19 must revisit. Because people who are familiar with this business on a global scale believe that the stagnation of aviation will last for many years.

Let’s look at the numerical behavior of the world’s two largest aircraft manufacturers. It is enough to see how he views the situation behind COVID-19. Aviation demand As well as the world in the future will drastically reduce.  Boeing announced a 50% reduction in production and canceled plans to develop two new planes in the next decade. So, over the next decade, we decided to cut production by 30%.

Before COVID-19 Worldwide demand for air travel predicte to grow 4.3% annually over the next 20 years.

until about 40,000 new aircraft will be produced globally. But this is now skeptical. Because of the power of COVID – 19 Over the past 6 months More than 5,000 planes around the world had to land on runways because of the epidemic.

Warren Buffett  , Investment Master Sold out of American Airlines stock and lost billions of dollars.  But I have to do it because I expected that if you hold it, it will hurt much more.

The poorly abandoned model is the giant Boeing-747. Capacity of over 300 passengers can fly thousands of miles. During COVID-19 The epidemic had to land on most of the runways, as well as the huge A-380 Air Bus, and Emirates Airlines, which had 242 747s, sold 115 of them in 2020.

Why is the aviation business so pessimistic? 

The first reason  is that the COVID-19 outbreak believe around the world, it is still in the first phase, one outbreak is not over in the United States. Many European countries, South America As well as India and especially Africa. 

Which has a total population of 1,200 million people in the population of 7,700 million people worldwide.

The second outbreak has already occurred in many countries. I am sure that around the end of 2020. it will happen again in many countries of both Europe and the United States. The COVID-19 vaccine is the earliest to release for some people, it won’t escape early 2021 and it will take almost a full year until 2022 for most of the world to reach it.

That people can fly across the country Many countries have a common view. That it is safe for their people and that many countries will see that Safety from COVID- 19  together is not easy. It will take years until  2023  or later to return.

Fear of COVID-19 It will be in the minds of the poor that they don’t want to fly long distances. 

Or even near Because the air in the ventilator is limited and has a high chance of contracting disease The flight demand is therefore slow to return. It depends on the success of each country’s outbreaks curbing which no magician can go to control them all.

Cause  2  domestic and international business travel Formerly a major source of income for airlines. It will drop considerably as online conferencing has become so popular around the world and will go on forever. Companies are thus saving money by allowing their employees to use online meetings instead of traveling.  They are also afraid of being sued by COVID-19 employees. From travel, and also seeking a COVID-19 sickness insurance company Difficult as well.

As for the travel for tourism Although wanting to travel internationally, fear of COVID-19 There is more As a result, many tourists are inclined to travel only within the country, which has significantly reduced international aviation demand.

“Travel-Bubbles” which is a contractual journey made between two countries or a group of countries in order to reach each other. Without detention may fall in the event of a second or third outbreak

Some  third  -virus measures only 0.1 microns can make airline has a large critical condition by the same IATA. Which prophesied so generous that the airline industry will recover back to the levels before the bull David -19 prior. By 2023, it is estimated that only 30 of the 700 airlines worldwide can survive. If not receiving government assistance.

The airline business is more sensitive to liquidity (cash) than any other business. 

Due to high costs  such as aircraft rentals Payment of a loan to buy a plane Fuel costs, salaries, wages, etc. These expenses have to be paid by many companies in many countries.

Missing predictions about the exchange rate, fuel prices, flight routes, aircraft sizes, etc. It easily get airlines in trouble when planes are banned. Flying because of the epidemic, therefore lacking income (cash) while expenses arise all the time. Especially large loan payments.

Major consequences of the COVID-19 outbreak That is, the cost of flying per person will be higher because (a) the law forcing seats. (Income Limits) (b) Accumulated Old Debt Causes Higher Interest Payments (C) Requires Travel- Bubbles Agreement, Makes Flight Limits (D) Environmental Laws Regulating Climate Change, Flight Limits (E) The original intense competition will be eliminated by demonstrating strength. The “monopoly” rate of the airlines that survive.

All of this in a way that increases air ticket prices. The heyday of low-cost planes has ended.

The dire forecast for the aviation business is based on the assumption that the first outbreak is not over and the second will return. If the vaccine comes earlier than expected.  It makes the people of the world trust that they dare to travel by air again The aviation business would have a new and more beautiful face.

People still get sick, why can’t the airline business get sick? This matter, the author empathizes and takes care of the sick, ” Thai Airways ”  of all of our airlines. 

Desert Cemetery Final destination of “Passenger plane” in the crisis from COVID-19 travel

Aviation is one of the businesses most affected by the COVID-19 situation. Most business one Because of closing the border Travel restrictions are another way to stop the spread of COVID-19.

According to the International Air Transport Association (IATA) statistics, there are over 7.5 million flights. It was canceled between January and July, causing airlines worldwide to lose more than US $ 8.4 billion, or about 2.6 trillion baht.

The COVID-19 situation in this case has a serious impact on the aviation business. There must be a passenger plane parked idle. They did not fly over 14,000 aircraft in April compared to 1,900 in January. Although in the past there have been events that affect the airline business as well. But it does not affect the aviation business this much Like the 911 sabotage in 2001, about 13% of passenger planes were parked, while the 2008 economic crisis had 11% of planes idle.

Desert Cemetery Final destination of passenger aircraft

When a flight is canceled Various planes Not put into use The solution used by airlines around the world is to take a passenger plane to the plane cemetery.  Whether it is temporarily parked, waiting for the day to return to service again. Permanently parked, waiting for the sale date to other airlines Interested in buying more or can cut separate parts for use in other aircraft Most of the plane cemeteries are located in the desert. Both in the United States, Spain and Australia.

The reason for having to take a passenger plane to leave in the desert plane cemetery It is because the desert is a suitable place for both temperature and humidity not to destroy parts of aircraft.

Airlines, Singapore Airlines decided to bring the aircraft Airbus A380 aircraft to 29 aircraft to leave the park at the cemetery in the desert. In Australia, where the A380 is one of the most affected aircraft. Because the number of passengers has decreased considerably Much different from the previously anticipated passenger numbers, in addition to the Airbus A380, Singapore Airlines chose to park around 30% of the other aircraft and to use the remaining 30% on its cargo flight alone (Cargo).

It has to be parked for a fee. I do not park for free.

However, the aircraft landed in the cemetery. No, it will not cost anything. Because in fact Bringing 1 aircraft to land and leave It costs approximately US $ 5,000 per month or about 156,000 baht, including when wanting to bring the plane back to service again. That plane goes through maintenance. And test it first.

Even though now It seems that the situation in the aviation business has improved. Because on the 17th of July the past More than 34,800 flights are currently flying in the sky. With over 10,000 planes, there are still more than a third of all airliners worldwide, or approximately 7,600 aircraft, still left in the cemetery.

Aviation Business Challenges

Effects of the COVID-19 situation Became a crisis of the aviation business With the continuously decreasing number of passengers. Although some countries have already started domestic flights. But it still cannot be compared with the number of passengers at regular intervals. The passenger plane landed in the desert cemetery. Thus becoming the best solution at the moment. Because even though having to pay for the plane to park But airlines still have a choice. To bring that aircraft back into service When the world entered its normal situation again .

Dentist recommended ‘Dry brush’ gets 100% fluoride, preventing tooth decay better than rinse with water.

Dentist recommended ‘Dry brush’ gets 100% fluoride, preventing tooth decay better than rinse with water.

Prof. Dr. Suda Duang Krisdapong, Lecturer of the Department of Community Dentistry Chulalongkorn University A researcher on dry brushing was interviewed with workpointTODAY that teachers do research on quality of life Then found that tooth decay had the greatest impact on life and quality of life. Shame not dare to smile Some people are teased by their friends, their teeth are bad, their mouths are bad, their teeth are decayed for a long time and their mouths become bad. It is a distraction in many areas of life rather than a constant distraction. In addition, the rinse after brushing your teeth. This reduces the effectiveness of the fluoride in toothpaste in preventing tooth decay a lot. Therefore, the best way is to dry brush.

Sugar is the only cause of tooth decay.

The main cause, in fact, is the only cause that can be said to be sugar. Consuming too much or too much sugar It was discovered that tooth decay was a common epidemic after the emergence of the sugar industry Especially after the process of processed food Marshmallow Chocolate bar This sweet drink is so staple that tooth decay has become an epidemic of humanity. Recommendation to eat no more than 25 grams of sugar per person per day, but Thai people eat 104 grams per person per day, 4 times higher than the criteria, so it is no surprise that tooth decay is an epidemic And it’s not just tooth decay. Teacher gives a pack: fat, stupid, diabetes, pressure Tooth decay plus old withered If you can only cut sugar from drinks You will lose a lot.

Brush dry teeth, get 100% full fluoride, reduce tooth decay more.

Wet brushing reduces the effectiveness of tooth decay, and you are trying to use toothpaste that contains fluoride. Already useful But you washed it all away. If we do not rinse it or brush it dry. Full max fluoride, 100 percent. If we just rinse only 1 time, halved 50 percent, rinse 2 times, down 1 in 4 to 25 percent. He said that down to 10 times is not left. Brush and should not eat or drink anything for at least half an hour. Therefore, it is easy to squeeze the toothpaste into the brush. Brush it. As soon as the brush is finished, it spit out the bubbles. You don’t need to rinse your mouth and rinse your mouth.

Spit don’t rinse is the world’s accepted dental caries solution.

The main keyword that is commonly used is Spit don’t rinse, if translated into Thai, it is spit or spit out with bubbles. And do not rinse with water A lot of research. It has existed since 1980, and every research has been consistent. And examining the tooth structure, looking at the amount of fluoride in the saliva Including in-person testing He invited experts around the world to a meeting, bringing together research evidence in 2012, and unanimously concluded that Spit don’t rinse or dry brush was recommended to the public. Therefore now it is an accepted advice. And then spread it to the people of the world

The compounds in toothpaste are Food Grade. Can swallow toothpaste is not dangerous.

Toothpaste, he said Spit don’t rinse don’t swallow, can’t eat it. You use the saliva to rinse it out, but the little bit of it left is harmless. SLS is a foaming agent. Cleaning agent In food, use it to mix the fat and water. It makes the cleaning in the mouth clean up. All the ingredients in toothpaste, including the feared SLS, are food grade. Or pharmaceutical grade It is a grade used in oral medicine and in food. So all of these have been calculated and controlled to be limited to a limited amount.

Easy brushing, less cavities, better quality of life.

Is now a dentist working in the provinces and other provinces Many provinces The brush has dried the entire province. As I said that if people who have actually touched the mouth of the provinces Will find that a lot of tooth decay and a lot of problems with life Many dentists buy dry brushes without hesitation. Because it felt that it was an easy way Not the most wasteful Best suited to life style And do the whole province It prevents tooth decay. No need to pay anything more. The easiest way to do it yourself throughout your life. And I have to invite each other to do the whole family. I want to gradually practice into a new culture of Thai people in a few more than 10 years in the future, less tooth decay, the quality of life is definitely better. 

4 China Digital Marketing Trends Know before you go into the Chinese online market!

Why is the Chinese market trend ? It may be a question that arises in many people. Although actually Thailand is trading with many countries But we are not very interested in the trends occurring in that country. Unlike China That is because Digital Marketing  in China is not like any other nation in the world.

As you know, platforms familiar to the world like Google or Facebook do not work in China. Because the government wants to control information in the online world to create orderly and not illegal But another important reason comes from the behavior of the Chinese themselves.

The  CEO of   AVG Thailand   Co., Ltd. specializes in digital marketing in China. The subsidiary company, Y. M Thailand, Ltd. that occurred with two primary reasons.

1. Chinese culture has more than 5,000 years of individuality, thus mixing new and old. Including the size of a large country Therefore not only one culture The thinking of the Chinese people is so complicated.

2. The development of the Internet in China is unlike any other. For example, in Thailand, it will start from desktop and notebook, then it will become a smartphone. If China has made the leap to become a smartphone Since being able to produce smartphones by themselves

” People who contact businesses will ask for an E-mail, but for Chinese people will ask for WwChat instead. This is a behavior that is rarely seen in other countries of the world. “

And from the reasons mentioned above Has made Digital Marketing  not able to use the formula that has been achieved in other countries. You can use it here. And is the origin of “4 China Digital Marketing Trends” as follows

1.Social Commerce See ordered to pay after graduation in Social Media.

In China, e-commerce and social media are one and the same. Different from Thailand and America So here, the word “Social Commerce” is a trend that must be watched.

The reason for that is because in Thailand If we buy products that are posted on IG, they will take a picture and talk to the seller through LINE, if agreeing to buy, they will have to transfer via mobile banking. But for China, especially “WeChat” has passed this point.

Because the WeChat platform is not only able to chat. If it’s also social media and e-payment That means When viewing and like, you can order and pay right away on the web. Without having to change and change

It is reported that in 2017 users WeChat up to 31% with the purchase of WeChat by current WeChat users in China, 900 million people from the whole 1300-1400 million.

” Like Thailand, buying products in online channels Still concentrated in the big city Unlike in China in that Even the elderly have shopping habits online. Able to access the Internet “

Another platform that has been popular with Chinese people is equally “Weibo” , which is similar to Twitter , where restrictions can post up to 140 characters, you will read a lot more than that to press Readmore which most often. Will rarely press If you really don’t care about that message Including the nature of the news distribution that is fast but not in depth

What can be done in Weibo is to open an Official Account that will receive a Verified Mark that is different from the Account by which you can make a banner and click to the e-commerce website to order.

2. The phenomenon of “Social Search”

In Thailand, we are familiar with the term Search Engines. If what happened in China is different, because in the past two years, the first thing that comes even more first is the term “Social Search” , with the prediction of 2018. This will be the first year that the number of Social Search surpasses Search Engines.

Samsung opens three new global AI centers in the UK, Canada and Russia.

Research, Samsung (Samsung Research) center of excellence for research and development of innovative edge. As part of Samsung’s product creation business. Electronics Announcing the opening of three new artificial intelligence centers in Cambridge, England (22 May), Toronto, Canada (24 May) and Moscow, Russia (29 May) to strengthen their capabilities. Samsung’s development of Artificial Intelligence (AI) technology, including seeking more concrete application practices based on the needs of the users.

Samsung Research plays a pivotal role in leading the global expansion of artificial intelligence capabilities with Samsung’s latest advancements. And also expanded this AI expertise network With the creation of a new artificial intelligence center.

Samsung Research was responsible for the establishment of an artificial intelligence center in Seoul last November and Silicon Valley in January. 

With the opening of the three new artificial intelligence centers. Samsung Research will have five artificial intelligence centers under management around the world. Up to approximately 1,000 people worldwide by 2020 to bring as many the world’s leading artificial intelligence experts in the organization.

Mr. Kim Hyun Suk, President and Head of Samsung Research, said during the opening ceremony of the Artificial Intelligence Center in Cambridge: “Samsung has a long history of commitment to innovation. We are delighted to continue this commitment. Including technological leadership to the development of artificial intelligence. With the opening of a new artificial intelligence center and a selection of leading experts in the field to attend. We aim to push the organization to become the world’s major transformational artificial intelligence industry. “

Leading personnel in the artificial intelligence field that will run the new center.

The leader of Samsung’s new artificial intelligence center in Cambridge is Andrew Blake, who served as director of Microsoft’s Cambridge Laboratory. And pioneered the development of theories and algorithms that transform computers to behave like machines with a mechanical brain. In collaboration with prominent experts in the field, such as Professor Maja Pantich (Imperial College), Samsung’s Artificial Intelligence Center at Cambridge, will play a pivotal role in Samsung Research’s high-level AI technology research.

Said Andrew Blake, leader of the new Samsung Artificial Intelligence Center in Cambridge. “This new center represents our commitment to advancing artificial intelligence technology. Research here will provide us with a greater understanding of human behavior. Including research studies on topics such as emotional recognition And expanding the scope of user-centered communication To be able to develop AI technology that will truly enhance the lives of people “

Samsung’s artificial intelligence center in Toronto will be led by Dr. Larry Heck, senior vice president of Samsung Research America (SRA), an expert in virtual personal assistant technology. It also leads Samsung Research America’s Artificial Intelligence Center, the Toronto Artificial Intelligence Center will focus on research at the core of artificial intelligence technology by building strategic partnerships with leading Canadian universities.

The artificial intelligence center of Samsung in Moscow. It is expected to make use of Russian expertise in mathematics, physics and other basic sciences. The plan is to work with AI experts such as Professor Dmitry Vetrov (Graduate Institute of Economics National Research University) and Professor Viktor Lempitsky (Schlkowo Institute of Science and Technology) to lead the Center’s high-level research on artificial intelligence algorithms here.

The key to driving Samsung’s vision of artificial intelligence.

Samsung’s artificial intelligence vision focuses on five key factors to drive research. With artificial intelligence “User-centric” meets specific needs with a variety of interfaces. Along with “Always learning” through continuous learning from information itself must be “always ready” (Always there) as a comprehensive service, including “Always helpful” by reducing User intervention and response to commands

It is also “Always safe” to ensure security and privacy. Focusing on these five key researches, new artificial intelligence centers It can take advantage of the state-of-the-art research environment and the expertise of regional researchers to take Samsung’s artificial intelligence capabilities to the next level.

With ongoing initiatives such as the organizing of the artificial intelligence forum last year. Samsung has worked closely with well-known AI experts to prepare research bases in all areas of expertise. This includes the East Coast of the United States with exceptional potential in this area.

For many years to come Internet of Things (IoT) devices with artificial intelligence technology. It will create massive databases that can provide in-depth details about the lives of users. Also can enables people to benefit from intelligent services evolving to meet individual behavior and needs. 

The most efficient AI-enabled devices will be a key factor in the success of AI technology in the near future. To deliver a user-centric ecosystem Samsung aims to build an artificial intelligence platform under the same structure. That not only grows rapidly. But also provides an understanding of the most profound contexts and behaviors. This will help to make artificial intelligence more important and useful to people’s daily lives.

A man named Bill Gates was jealous.

Bill Gates, the founder of Microsoft, is the second richest man in the world and has about $ 115 billion in assets or approximately 3.59 trillion baht in Thai money. Believe it or not !! Any successful man is a normal human being. And is jealous of other humans as well.

Bill Gates recently spoke to the acclaimed podcast Armchair Expert with Dax Shepard in the US. Bill talks about a man who was a friend, enemy and business partner. He was a man who had many things that made him jealous. That man was Steve Jobs, the founder of Apple.

At the start of Steve Jobs talks, Mr. Bill told an interviewer that Jobs is a genius. 

He is a leader with a lot of charm and attraction to those around him. This is what he wanted to have and wanted to imitate, saying, “He’s a man like a wizard.

 What he said was like casting a spell that could cast a spell to the audience can also encourage subordinates to do what they want. I’m just a little wizard, and I can resist casting some of his magic. So he was sane enough and saw how he spoke and motivated his listeners. ”Jobs’ charisma and psychology of persuasion was something I was“ absolutely envious of. ”

Bill went on to say that Jobs was by no means the only person who had a high level of charisma. But also a genius person Everyone knows that he founded Apple in 1976 and leave the company he started in 1985 and return to the crisis of the near-collapse.

The year 1997, and it was slowly holding the company back, beginning with the abolition of manufacturing.

By turning to focus on only a few products that seem to have a market probability. A major turning point was the launch of a product called the iMac, a distinctive design desktop computer.

Next comes the release of a portable music player called iPod, a tiny device that can hold over 1,000 songs, comes with a new business model for selling music through iTunes, which can be sold as songs or albums. And share the rewards with the owner of the song As a result, the music industry that is strongly threatened by illegal MP3 has been revived. It was a popular product that Microsoft had yet to release a counterfeit product called the Zune in 2006, but it wasn’t very popular. Until people almost forgot this word

The launch of the iPhone in 2007 was the company’s most significant turning point. From the vision that mobile phones, Smartphone will gradually replace personal computers and notebooks. And there is a high need in everyday life.

although Steve Jobs had time to see the growth of the iPhone just four years after its release due to death from pancreatic cancer. 

This is a rare cancer in 2011, which is very disappointing. With Mr. Bill said that “To revive the dead company. And not just revived alone But to become the top company in the world, it was a phenomenon. This wouldn’t have happened without Jobs. No one could do it like him. I myself cannot do this. “

Mr Bill compared it to his weaknesses, saying, “I myself knew I was a sociopath, unlike Jobs who had a lot of charm in it. Only people want to approach Wanting to come and talk, Jobs is very natural when speaking in public. Unlike me, who had to train hard for many years in order to be able to speak publicly. ”

The main factor that Bill is jealous of Steve Jobs is the charm and speech that can persuade the masses. It’s not just about Microsoft work in the past. Bill now focuses on philanthropy through the Bill & Melinda Gates Foundation movement, where the foundation’s movement is focused on large-scale public health. The movement must involve many people. The ability to influence or influence other people is a very necessary ability. This made Bill very jealous of Jobs’ ability.

From listening to this podcast The author would like to summarize as follows:

(1) Each person has different strengths and weaknesses. Even Bill Gates has their own weaknesses. But the advantage is that we have to know what our strengths and weaknesses are. And develop a distinctive feature The weaknesses try to be smaller, as Bill Gates has been trying to improve over the years.

(2) Soft skills, or influencing skills, are as important as hard skills or specialized skills, in some cases, soft skills may be more important, such as sales. And persuading people to implement a policy of change, which Hard Skill alone is not enough.

(3) envy on the positive side Envy to achieve development without causing any trouble. Is good envy

Steve Jobs, despite his death nearly nine years ago, is still a compelling case study and will be a classic for a long time. Still do not stop developing themselves The author thinks that this kind of thinking will enable us to be successful in the long run. 

Bill Gates, the founder of Microsoft, is the second richest man in the world and has about $ 115 billion in assets or approximately 3.59 trillion baht in Thai money.

Believe it or not !! Any successful man is a normal human being. And is jealous of other humans as well.

Bill Gates recently spoke to the acclaimed podcast Armchair Expert with Dax Shepard in the US. Bill talks about a man who was a friend, enemy and business partner. He was described as a man who had many things that made him jealous. That man was Steve Jobs, the founder of Apple.

At the start of Steve Jobs talks, Mr. Bill told an interviewer that Jobs was a man called a genius. He is a leader with a lot of charm and attraction to those around him. This is what he wanted to have and wanted to imitate, saying, “He’s a man like a wizard What he said was like casting a spell that could cast a spell to the audience. And can also encourage subordinates to do what they want I’m just a little wizard, and I can resist casting some of his magic. So he was sane enough and saw how he spoke and motivated his listeners. ”Jobs’ charisma and psychology of persuasion was something I was“ absolutely envious of. ”

Bill went on to say that Jobs was by no means the only person who had a high level of charisma. 

But also a genius person Everyone knows that he founded Apple in 1976, but was forced to leave the company he started in 1985 and return to the crisis of the near-collapse.

The year 1997, and it was slowly holding the company back, beginning with the abolition of manufacturing and selling products that seemed unlikely to be marketed and too many. 

By turning to focus on only a few products that seem to have a market probability. A major turning point was the launch of a product called the iMac, a distinctive design desktop computer.

Next comes the release of a portable music player called iPod, a tiny device that can hold over 1,000 songs, comes with a new business model for selling music through iTunes, which can be sold as songs or albums. And share the rewards with the owner of the song As a result, the music industry that is strongly threatened by illegal MP3 has been revived. It was a popular product that Microsoft had yet to release a counterfeit product called the Zune in 2006, but it wasn’t very popular. Until people almost forgot this word.

The launch of the iPhone in 2007 was the company’s most significant turning point. From the vision that mobile phones.

Smartphone will gradually replace personal computers and notebooks. And there is a high need in everyday life, although Steve Jobs had time to see the growth of the iPhone just four years after its release due to death from pancreatic cancer. This is a rare cancer in 2011, which is very disappointing. With Mr. Bill said that “To revive the dead company. And not just revived alone But to become the top company in the world, it was a phenomenon. This wouldn’t have happened without Jobs. No one could do it like him. I myself cannot do this. “

Mr Bill compared it to his weaknesses, saying, “I myself knew I was a sociopath, unlike Jobs who had a lot of charm in it. 

Only people want to approach Wanting to come and talk, Jobs is very natural when speaking in public. Unlike me, who had to train hard for many years in order to be able to speak publicly. ”

The main factor that Bill is jealous of Steve Jobs is the charm and speech that can persuade the masses. It’s not just about Microsoft work in the past. 

Bill now focuses on philanthropy through the Bill & Melinda Gates Foundation movement. where the foundation’s movement is focused on large-scale public health. The movement must involve many people. The ability to influence or influence other people is a very necessary ability. This made Bill very jealous of Jobs’ ability.

From listening to this podcast The author would like to summarize as follows:

(1) Each person has different strengths and weaknesses.

Even Bill Gates has their own weaknesses. But the advantage is that we have to know what our strengths and weaknesses are develop a distinctive feature. The weaknesses try to be smaller, as Bill Gates has been trying to improve over the years.

(2) Soft skills, or influencing skills, are as important as hard skills or specialized skills

in some cases, soft skills may be more important, such as sales. And persuading people to implement a policy of change, which Hard Skill alone is not enough.

(3) envy on the positive side Envy to achieve development without causing any trouble. Is good envy.

Steve Jobs, despite his death nearly nine years ago, is still a compelling case study and will be a classic for a long time. Still do not stop developing themselves The author thinks that this kind of thinking will enable us to be successful in the long run.