4 China Digital Marketing Trends Know before you go into the Chinese online market!

Why is the Chinese market trend ? It may be a question that arises in many people. Although actually Thailand is trading with many countries But we are not very interested in the trends occurring in that country. Unlike China That is because Digital Marketing  in China is not like any other nation in the world.

As you know, platforms familiar to the world like Google or Facebook do not work in China. Because the government wants to control information in the online world to create orderly and not illegal But another important reason comes from the behavior of the Chinese themselves.

The  CEO of   AVG Thailand   Co., Ltd. specializes in digital marketing in China. The subsidiary company, Y. M Thailand, Ltd. that occurred with two primary reasons.

1. Chinese culture has more than 5,000 years of individuality, thus mixing new and old. Including the size of a large country Therefore not only one culture The thinking of the Chinese people is so complicated.

2. The development of the Internet in China is unlike any other. For example, in Thailand, it will start from desktop and notebook, then it will become a smartphone. If China has made the leap to become a smartphone Since being able to produce smartphones by themselves

” People who contact businesses will ask for an E-mail, but for Chinese people will ask for WwChat instead. This is a behavior that is rarely seen in other countries of the world. “

And from the reasons mentioned above Has made Digital Marketing  not able to use the formula that has been achieved in other countries. You can use it here. And is the origin of “4 China Digital Marketing Trends” as follows

1.Social Commerce See ordered to pay after graduation in Social Media.

In China, e-commerce and social media are one and the same. Different from Thailand and America So here, the word “Social Commerce” is a trend that must be watched.

The reason for that is because in Thailand If we buy products that are posted on IG, they will take a picture and talk to the seller through LINE, if agreeing to buy, they will have to transfer via mobile banking. But for China, especially “WeChat” has passed this point.

Because the WeChat platform is not only able to chat. If it’s also social media and e-payment That means When viewing and like, you can order and pay right away on the web. Without having to change and change

It is reported that in 2017 users WeChat up to 31% with the purchase of WeChat by current WeChat users in China, 900 million people from the whole 1300-1400 million.

” Like Thailand, buying products in online channels Still concentrated in the big city Unlike in China in that Even the elderly have shopping habits online. Able to access the Internet “

Another platform that has been popular with Chinese people is equally “Weibo” , which is similar to Twitter , where restrictions can post up to 140 characters, you will read a lot more than that to press Readmore which most often. Will rarely press If you really don’t care about that message Including the nature of the news distribution that is fast but not in depth

What can be done in Weibo is to open an Official Account that will receive a Verified Mark that is different from the Account by which you can make a banner and click to the e-commerce website to order.

2. The phenomenon of “Social Search”

In Thailand, we are familiar with the term Search Engines. If what happened in China is different, because in the past two years, the first thing that comes even more first is the term “Social Search” , with the prediction of 2018. This will be the first year that the number of Social Search surpasses Search Engines.

Samsung opens three new global AI centers in the UK, Canada and Russia.

Research, Samsung (Samsung Research) center of excellence for research and development of innovative edge. As part of Samsung’s product creation business. Electronics Announcing the opening of three new artificial intelligence centers in Cambridge, England (22 May), Toronto, Canada (24 May) and Moscow, Russia (29 May) to strengthen their capabilities. Samsung’s development of Artificial Intelligence (AI) technology, including seeking more concrete application practices based on the needs of the users.

Samsung Research plays a pivotal role in leading the global expansion of artificial intelligence capabilities with Samsung’s latest advancements. And also expanded this AI expertise network With the creation of a new artificial intelligence center.

Samsung Research was responsible for the establishment of an artificial intelligence center in Seoul last November and Silicon Valley in January. 

With the opening of the three new artificial intelligence centers. Samsung Research will have five artificial intelligence centers under management around the world. Up to approximately 1,000 people worldwide by 2020 to bring as many the world’s leading artificial intelligence experts in the organization.

Mr. Kim Hyun Suk, President and Head of Samsung Research, said during the opening ceremony of the Artificial Intelligence Center in Cambridge: “Samsung has a long history of commitment to innovation. We are delighted to continue this commitment. Including technological leadership to the development of artificial intelligence. With the opening of a new artificial intelligence center and a selection of leading experts in the field to attend. We aim to push the organization to become the world’s major transformational artificial intelligence industry. “

Leading personnel in the artificial intelligence field that will run the new center.

The leader of Samsung’s new artificial intelligence center in Cambridge is Andrew Blake, who served as director of Microsoft’s Cambridge Laboratory. And pioneered the development of theories and algorithms that transform computers to behave like machines with a mechanical brain. In collaboration with prominent experts in the field, such as Professor Maja Pantich (Imperial College), Samsung’s Artificial Intelligence Center at Cambridge, will play a pivotal role in Samsung Research’s high-level AI technology research.

Said Andrew Blake, leader of the new Samsung Artificial Intelligence Center in Cambridge. “This new center represents our commitment to advancing artificial intelligence technology. Research here will provide us with a greater understanding of human behavior. Including research studies on topics such as emotional recognition And expanding the scope of user-centered communication To be able to develop AI technology that will truly enhance the lives of people “

Samsung’s artificial intelligence center in Toronto will be led by Dr. Larry Heck, senior vice president of Samsung Research America (SRA), an expert in virtual personal assistant technology. It also leads Samsung Research America’s Artificial Intelligence Center, the Toronto Artificial Intelligence Center will focus on research at the core of artificial intelligence technology by building strategic partnerships with leading Canadian universities.

The artificial intelligence center of Samsung in Moscow. It is expected to make use of Russian expertise in mathematics, physics and other basic sciences. The plan is to work with AI experts such as Professor Dmitry Vetrov (Graduate Institute of Economics National Research University) and Professor Viktor Lempitsky (Schlkowo Institute of Science and Technology) to lead the Center’s high-level research on artificial intelligence algorithms here.

The key to driving Samsung’s vision of artificial intelligence.

Samsung’s artificial intelligence vision focuses on five key factors to drive research. With artificial intelligence “User-centric” meets specific needs with a variety of interfaces. Along with “Always learning” through continuous learning from information itself must be “always ready” (Always there) as a comprehensive service, including “Always helpful” by reducing User intervention and response to commands

It is also “Always safe” to ensure security and privacy. Focusing on these five key researches, new artificial intelligence centers It can take advantage of the state-of-the-art research environment and the expertise of regional researchers to take Samsung’s artificial intelligence capabilities to the next level.

With ongoing initiatives such as the organizing of the artificial intelligence forum last year. Samsung has worked closely with well-known AI experts to prepare research bases in all areas of expertise. This includes the East Coast of the United States with exceptional potential in this area.

For many years to come Internet of Things (IoT) devices with artificial intelligence technology. It will create massive databases that can provide in-depth details about the lives of users. Also can enables people to benefit from intelligent services evolving to meet individual behavior and needs. 

The most efficient AI-enabled devices will be a key factor in the success of AI technology in the near future. To deliver a user-centric ecosystem Samsung aims to build an artificial intelligence platform under the same structure. That not only grows rapidly. But also provides an understanding of the most profound contexts and behaviors. This will help to make artificial intelligence more important and useful to people’s daily lives.

A man named Bill Gates was jealous.

Bill Gates, the founder of Microsoft, is the second richest man in the world and has about $ 115 billion in assets or approximately 3.59 trillion baht in Thai money. Believe it or not !! Any successful man is a normal human being. And is jealous of other humans as well.

Bill Gates recently spoke to the acclaimed podcast Armchair Expert with Dax Shepard in the US. Bill talks about a man who was a friend, enemy and business partner. He was a man who had many things that made him jealous. That man was Steve Jobs, the founder of Apple.

At the start of Steve Jobs talks, Mr. Bill told an interviewer that Jobs is a genius. 

He is a leader with a lot of charm and attraction to those around him. This is what he wanted to have and wanted to imitate, saying, “He’s a man like a wizard.

 What he said was like casting a spell that could cast a spell to the audience can also encourage subordinates to do what they want. I’m just a little wizard, and I can resist casting some of his magic. So he was sane enough and saw how he spoke and motivated his listeners. ”Jobs’ charisma and psychology of persuasion was something I was“ absolutely envious of. ”

Bill went on to say that Jobs was by no means the only person who had a high level of charisma. But also a genius person Everyone knows that he founded Apple in 1976 and leave the company he started in 1985 and return to the crisis of the near-collapse.

The year 1997, and it was slowly holding the company back, beginning with the abolition of manufacturing.

By turning to focus on only a few products that seem to have a market probability. A major turning point was the launch of a product called the iMac, a distinctive design desktop computer.

Next comes the release of a portable music player called iPod, a tiny device that can hold over 1,000 songs, comes with a new business model for selling music through iTunes, which can be sold as songs or albums. And share the rewards with the owner of the song As a result, the music industry that is strongly threatened by illegal MP3 has been revived. It was a popular product that Microsoft had yet to release a counterfeit product called the Zune in 2006, but it wasn’t very popular. Until people almost forgot this word

The launch of the iPhone in 2007 was the company’s most significant turning point. From the vision that mobile phones, Smartphone will gradually replace personal computers and notebooks. And there is a high need in everyday life.

although Steve Jobs had time to see the growth of the iPhone just four years after its release due to death from pancreatic cancer. 

This is a rare cancer in 2011, which is very disappointing. With Mr. Bill said that “To revive the dead company. And not just revived alone But to become the top company in the world, it was a phenomenon. This wouldn’t have happened without Jobs. No one could do it like him. I myself cannot do this. “

Mr Bill compared it to his weaknesses, saying, “I myself knew I was a sociopath, unlike Jobs who had a lot of charm in it. Only people want to approach Wanting to come and talk, Jobs is very natural when speaking in public. Unlike me, who had to train hard for many years in order to be able to speak publicly. ”

The main factor that Bill is jealous of Steve Jobs is the charm and speech that can persuade the masses. It’s not just about Microsoft work in the past. Bill now focuses on philanthropy through the Bill & Melinda Gates Foundation movement, where the foundation’s movement is focused on large-scale public health. The movement must involve many people. The ability to influence or influence other people is a very necessary ability. This made Bill very jealous of Jobs’ ability.

From listening to this podcast The author would like to summarize as follows:

(1) Each person has different strengths and weaknesses. Even Bill Gates has their own weaknesses. But the advantage is that we have to know what our strengths and weaknesses are. And develop a distinctive feature The weaknesses try to be smaller, as Bill Gates has been trying to improve over the years.

(2) Soft skills, or influencing skills, are as important as hard skills or specialized skills, in some cases, soft skills may be more important, such as sales. And persuading people to implement a policy of change, which Hard Skill alone is not enough.

(3) envy on the positive side Envy to achieve development without causing any trouble. Is good envy

Steve Jobs, despite his death nearly nine years ago, is still a compelling case study and will be a classic for a long time. Still do not stop developing themselves The author thinks that this kind of thinking will enable us to be successful in the long run. 

Bill Gates, the founder of Microsoft, is the second richest man in the world and has about $ 115 billion in assets or approximately 3.59 trillion baht in Thai money.

Believe it or not !! Any successful man is a normal human being. And is jealous of other humans as well.

Bill Gates recently spoke to the acclaimed podcast Armchair Expert with Dax Shepard in the US. Bill talks about a man who was a friend, enemy and business partner. He was described as a man who had many things that made him jealous. That man was Steve Jobs, the founder of Apple.

At the start of Steve Jobs talks, Mr. Bill told an interviewer that Jobs was a man called a genius. He is a leader with a lot of charm and attraction to those around him. This is what he wanted to have and wanted to imitate, saying, “He’s a man like a wizard What he said was like casting a spell that could cast a spell to the audience. And can also encourage subordinates to do what they want I’m just a little wizard, and I can resist casting some of his magic. So he was sane enough and saw how he spoke and motivated his listeners. ”Jobs’ charisma and psychology of persuasion was something I was“ absolutely envious of. ”

Bill went on to say that Jobs was by no means the only person who had a high level of charisma. 

But also a genius person Everyone knows that he founded Apple in 1976, but was forced to leave the company he started in 1985 and return to the crisis of the near-collapse.

The year 1997, and it was slowly holding the company back, beginning with the abolition of manufacturing and selling products that seemed unlikely to be marketed and too many. 

By turning to focus on only a few products that seem to have a market probability. A major turning point was the launch of a product called the iMac, a distinctive design desktop computer.

Next comes the release of a portable music player called iPod, a tiny device that can hold over 1,000 songs, comes with a new business model for selling music through iTunes, which can be sold as songs or albums. And share the rewards with the owner of the song As a result, the music industry that is strongly threatened by illegal MP3 has been revived. It was a popular product that Microsoft had yet to release a counterfeit product called the Zune in 2006, but it wasn’t very popular. Until people almost forgot this word.

The launch of the iPhone in 2007 was the company’s most significant turning point. From the vision that mobile phones.

Smartphone will gradually replace personal computers and notebooks. And there is a high need in everyday life, although Steve Jobs had time to see the growth of the iPhone just four years after its release due to death from pancreatic cancer. This is a rare cancer in 2011, which is very disappointing. With Mr. Bill said that “To revive the dead company. And not just revived alone But to become the top company in the world, it was a phenomenon. This wouldn’t have happened without Jobs. No one could do it like him. I myself cannot do this. “

Mr Bill compared it to his weaknesses, saying, “I myself knew I was a sociopath, unlike Jobs who had a lot of charm in it. 

Only people want to approach Wanting to come and talk, Jobs is very natural when speaking in public. Unlike me, who had to train hard for many years in order to be able to speak publicly. ”

The main factor that Bill is jealous of Steve Jobs is the charm and speech that can persuade the masses. It’s not just about Microsoft work in the past. 

Bill now focuses on philanthropy through the Bill & Melinda Gates Foundation movement. where the foundation’s movement is focused on large-scale public health. The movement must involve many people. The ability to influence or influence other people is a very necessary ability. This made Bill very jealous of Jobs’ ability.

From listening to this podcast The author would like to summarize as follows:

(1) Each person has different strengths and weaknesses.

Even Bill Gates has their own weaknesses. But the advantage is that we have to know what our strengths and weaknesses are develop a distinctive feature. The weaknesses try to be smaller, as Bill Gates has been trying to improve over the years.

(2) Soft skills, or influencing skills, are as important as hard skills or specialized skills

in some cases, soft skills may be more important, such as sales. And persuading people to implement a policy of change, which Hard Skill alone is not enough.

(3) envy on the positive side Envy to achieve development without causing any trouble. Is good envy.

Steve Jobs, despite his death nearly nine years ago, is still a compelling case study and will be a classic for a long time. Still do not stop developing themselves The author thinks that this kind of thinking will enable us to be successful in the long run.